Hello Everyone! Welcome to the first blog post on this website. This is where the journey to share my experiences in the world of online marketing and the building of websites and digital assets begins.
This is a term you may hear in a variety of contexts. Basically, Social Media Strategy refers to how an individual, company, or organization uses a variety of publishing services on the internet to communicate with their target audience. For example, an individual may use Twitter to follow their friends and family. A company may use Twitter to engage with a huge audience and to drive traffic from their Twitter account, back to their website, and into a lead nurturing campaign. Two different uses for the same service.