In internet language... the term theme refers to the look and feel of a website. It's a mixture of graphics, colors, fonts, and the page layout that give a website a unique look. For example, if you think of a car... the body styling, the shape, and the colors are the "theme." The frame and engine of the car are separate, they are not part of the theme.

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Building a Website, The Daily Grind #1
As a quick share, I have a routine of writing down the details of tasks that are accomplished, either for clients, or on my own projects.

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Hello and welcome to ProMediaPublishing.com!  This is a place where we discuss the ins and outs of building online marketing assets.  We share tools, resources, and tips and tricks to help move your project forward and to help grow your business.  Thanks for stopping by and fee free to contact us if there are any questions.