When speaking about the internet, the term "registrar" refers to an organization that offers services to register and keep track of domain names. Basically, if you register a domain name.. you will use the services of a registrar at some point in the process.

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BuildMarketBrand.com, Status Update #2
I am not a fan of the name at all... but I do not have a better idea at the moment.  The simple fact a great name has not been discovered is not going to stop the process

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