A general term that is used to describe a type of page on a website. A landing page can be an overview page or it can have specific offers and forms. For example, if a user receives and email with a great offer, they may click a link to that offer. The user "lands" or arrives at a web page that has the offer and a sign up form.

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BuildMarketBrand.com, Status Update #2
I am not a fan of the name at all... but I do not have a better idea at the moment.  The simple fact a great name has not been discovered is not going to stop the process

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