You see these things all the time at the end of a file on your computer. For example, .txt, .html, .php, .dll, .jpg, .png, .js, and many many more. These are called filename extensions. They help your computer figure out what type of information is in the file itself. It also help the operating system choose a program to run the file with. Filename extensions are important pieces of information to keep things running smoothly on your system.

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BuildMarketBrand.com, Status Update #2
I am not a fan of the name at all... but I do not have a better idea at the moment.  The simple fact a great name has not been discovered is not going to stop the process

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Hello and welcome to ProMediaPublishing.com!  This is a place where we discuss the ins and outs of building online marketing assets.  We share tools, resources, and tips and tricks to help move your project forward and to help grow your business.  Thanks for stopping by and fee free to contact us if there are any questions.